This Masters degree gives you the opportunity to study in two European countries and achieve two Master's awards in a work and study programme (alternance).
Take advantage of the leading management and digital expertise at ESCEM School of Business and Management (France) and University of Greenwich's Business School (UK).
You will strengthen your intercultural competence, learn how to develop integrated communications strategies, and benefit from both institutions' extensive networks.
This course is designed to provide graduates and professionally qualified managers with understandings of key aspects of marketing communications and the necessary skills to research, assess and evaluate aspects of the communications mix.

Two Master's awards

On completion of the requirements of both institutions, you will be awarded two degrees:
• MA Strategic Marketing Communications from the University of Greenwich and,
• MSc International Business specialised in International Marketing and Communications from ESCEM.
Manager du Développement Commercial et International reconnu par l'État niveau I (Diplôme inscrit au RNCP par arrêté du 22 janvier 2013 publié au Journal officiel du 5 mars 2013 (code NSF312m), et délivré sous l'autorité de SAS ISIMI - PPA)
The programme is delivered in English.


The first term is located at our Greenwich Campus in London and the second is Tours Campus in France.

University of Greenwich Business School

Greenwich Campus is on a World Heritage Site on the banks of the River Thames. We enjoy strong links with industry and work with employers to develop relevant programmes accredited by professional bodies. We were the first UK University to offer a specialist degree in marketing communications and continue to develop our innovative portfolio.
Find more about the University of Greenwich here

ESCEM School of Business and Management

ESCEM puts students into real business situations, pushing them to explore new ways of learning and encourage independent thinking. Campuses are located in Tours, Orléans and Poitiers.
You will be taught in Tours which is listed as a UNESCO World Heritage Site and a perfect example of French art, history and excellence. It is a metropolis in the heart of the Loire chateaux valley and is host to several international competitive clusters, known as a tech hub.
Find out more about ESCEM Tours Campus: campus de Tours


A limited number of students may be eligible for a scholarship through the Erasmus+ overseas exchange programme. Further details will be provided upon successful receipt of an unconditional/conditional offer on the programme.


This degree aims to:
• Foster a creative yet systematic approach to problem-solving in communications via both academic and practical activities in the UK and France
• Develop, improve and extend your analytical, conceptual, research and consultancy skills in strategic marketing via industrial links in the UK and France
• Provide you with a set of tools and a range of skills to become a more effective communicator, negotiator and coach.

Programme du MBA Spécialisé en International Business de l’ESCEM

4ème année

1st semester in London

Foundations of scholarship
Research methods

International Marketing & Communication
Developing advertising and promotional strategy
Inside the customer's mind (EU)

2nd semester in France

International marketing & communication
International negociation in marketing and communication
International public relations and sponsorship
Branding strategy in international business
Communication and social media marketing
Global communication strategies
Business strategy simulation

Professional tools
Business English
TOEIC training
Consulting missions
Activity report

5ème année

International Markets
Business with America
Business with Middle-East
European markets
International trade and customs
Geopolitical risk management

International Management
Key account management
Engineering and financing international projects

International Marketing & communication
Customer experience tracking
Online communication strategy

Professional development tools
Consulting mission softwares (Excel advanced)
Thesis and defense
Coaching and personal development
Business English
Préparation TOEIC

Rythmes d'Études

4ème Année

accessible avec un Bac + 3 validé et un score TOEFL IBT supérieur à 85 : inscription ici

  • De septembre 2018 à juillet 2019

    1er semestre à Londres, 2ème semestre en France

    Alternance possible

5ème Année

  • De septembre 2019 à juin 2020

    alternance obligatoire sur le campus de Tours

    Rythme d'alternance de 1 semaine à l'école et 2 semaines en entreprise.

Le Diplôme

MBA Spécialisé en International Business
de l’ESCEM

Manager du Développement
Commercial et International
Reconnu par l’État niveau 1

Diplôme inscrit au RNCP par arrêté du 22 janvier 2013 publié au Journal officiel du 5 mars 2013 (code NSF312m), et délivré sous l'autorité de SAS ISIMI - PPA

À quels métiers pouvez-vous accéder avec le MBA Spécialisé en International Business ?

Directeur import/export
Responsable des filiales étrangères
Responsable de zone
Acheteur international
Ingénieur d’affaires
Consultant international

À quel salaire moyen pouvez-vous prétendre ?


Salaire moyen Jeunes diplômés


Salaire moyen après 10 ans d'expérience professionnelle

Jack Sandiford - a story of success

From 2013 to 2016, Jack was a student in BA Business Economics at the University of a Greenwich.

In 2016, he registered as a student on the MA International Business programme at Greenwich. This was a Dual Award programme taught in conjunction with La Rochelle Business School in France, and he studied for a term in La Rochelle in 2017.

Jack has been described as an able, conscientious and hardworking student by his professors and fellow students. This was reflected in his Degree result in his BA Business Economics programme.

He studied for the second year of his BA programme in Venice as part of an Erasmus exchange with an Italian University. Thus was clearly a challenging experience for him in some ways, but one which he enjoyed and from which he gained in terms of personal development.

The BA and Masters programmes which Jack has studied involve quantitative topics, including the collection, and analysis of data.

He was awarded a Distinction for his Master and is now a marketing and management consultant.

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